Often fabricated commercially on a plastic background, the banner industry has developed from the traditional cut-vinyl banners to banners printed within large, ultra-wide format inkjet printers on various vinyl and fabric materials using solvent inks and ultraviolet-curable inks.
Banners are used in many business ventures, marketing to their potential audience. A number of British towns and cities have whole series of banners decorating their city centres, effectively advertising the town or its special features and attractions. Pre-printed banners, albeit commonly used, are simple and accessible. Banners can be printed in enormous formats, with a full range of rich colors. They can also be used in many different physical situations whether it be hanging from an existing fixture, fixed to a wall or even free standing. A common form of free standing banners are retractable displays.
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